Home » Privacy Policy

Privacy Policy

Broadcrown Power Engineering is a division of Greenshields JCB Limited

Greenshields JCB is committed to protecting your personal information and complying with all applicable legislation in relation to data protection. This policy describes how we collect, use and disclose your personal information.

This policy applies to any personal information about you that you provide to Greenshields JCB or which is provided to Greenshields JCB by third parties.

The data controller in respect of personal information processed under this policy is Greenshields JCB (a company incorporated in England with company number 3235098 ) whose registered office is at Gravel Hill Road, Farnham, Surrey GU10 4LG.

If you have any comments or queries in relation to this policy or Greenshields JCB use of your personal information, you can write to us by post at Greenshields JCB Limited, Gravel Hill Road, Farnham, Surrey GU10 4LG, or telephone us on 01420 525900 or email us via enquiries@gjcb.co.uk.

Why do we collect personal information about you?

Greenshields JCB collects personal information about you to provide you with our products and services, to deal with any queries you may have about them, and to improve and develop these for the future.

What Personal Information do we collect?

Greenshields JCB collects the following types of personal information from you:

  • Name
  • Address
  • Contact details such as email address and telephone numbers
  • Identifiers assigned to your computer or other internet connected device including your Internet Protocol (IP) address
  • Vehicle and/or machine registration and identification numbers
  • Telematics information about the location of your vehicle and/or machine

How do we receive personal information about you?

Greenshields JCB receives personal information about you:

  • When you contact us directly, visit our website (www.greenshieldsjcb.com), or use our social media channels, whether to apply for one of our products or services or to make an enquiry or other request.
  • Greenshields JCB is an approved dealer of J C Bamford Excavators (JCB). If you approach JCB they will provide us with your personal data based upon the machine specification and your geographical location.
  • From our other group companies and our carefully selected business partners who provide products and services, such as introducing brokers, credit reference agencies or trade bodies.

How do we use Personal Information about you?

Greenshields JCB may use your personal information for the following purposes:

  • To verify your identity and to identify you when you contact us.
  • As a precursor to entering into or fulfilling a contractual obligation.
  • To make decisions on credit for your business.
  • To comply with legal obligations.
  • To help administer, and contact you about improved administration of, any accounts, services and products we have provided before, or provide now, or in the future.
  • Recover debts that you owe and trace your whereabouts.
  • To carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical information using data provided by you.
  • To carry out statistical analysis to help with decisions about account management.
  • To contact you for marketing purposes relating to products and services that we think will be of potential interest to you.

Any personal data provided to third parties for the purpose of financing will be processed in accordance with their Privacy Policy. Please refer to the Privacy Policy of the financial organisation for details on how your personal data is processed.

We retain the right, to access, view and interrogate JCB Livelink or any successor telematics system operating on JCB Products that have been supplied by us. We may use this system to verify the location, mode of operation, service history or/any other information held on the system regarding operation and/or performance of such JCB Products.

Who do we provide this personal information to?

Greenshields JCB will provide your personal information to:

  • The JCB group if you are acquiring or are interested in acquiring JCB Products.
  • Affiliated manufacturers if you are acquiring or are interested in acquiring their products.
  • Financial services providers, such as our preferred supplier of finance facilities JCB Finance Ltd.
  • Law enforcement agencies, government departments, courts, regulators, auditors and any party appointed or requested by our regulators to carry out investigations or audits of our activities.
  • Trade bodies and credit reference agencies.
  • Marketing providers such as email distributors.
  • Third party debt collection agencies, insolvency practitioners and legal advisors.
  • JCB Finance Ltd who provide machinery quotation software to us.
  • Our service providers who perform services on our behalf, such as banking services, IT and data management firms, transport companies, and companies who carry out machine repairs / alterations on our request.

What will Greenshields JCB do when you apply for our products or services?

Before we provide products or services to you, Greenshields JCB may undertake checks to verify your identity. Greenshields JCB may carry out credit searches, via a financial services provider, at any stage of the quote or purchase process, or where credit levels are adjusted. We may keep a record of this check for a maximum period of 1 month from the date of the record.

Where we store your information?

All personal information we have about you is stored on secure servers operated by Greenshields JCB or its third party service providers.

How long will we keep personal information about you?

Greenshields JCB will keep a copy of your personal information for as long as we have a contractual relationship with you, or from the point of a machine or product purchase, and for a period of 7 years thereafter. For personal information which is not linked to a machine / parts / service purchase we will keep this for a period of 2 years from the date of the record. All SalesMaster quotes will be kept for 12 months from the point of quote.

We may keep your data for longer periods if we cannot delete it for legal, regulatory or technical reasons. Maintaining your personal information for these periods allows us to keep accurate records for our legal obligations and to handle any future complaints.

Data Transfers

Greenshields JCB does not transfer your data outside the European Economic Area (EEA). Whenever our service providers transfer your personal data outside of the EEA, they impose contractual obligations on the recipients of that information to protect it to the standard required in the EEA.


For detailed information on the cookies we use and the purposes for which we use them see the Cookie Policy on our website.

Your Rights

You have the following rights in connection with your personal information processed by Greenshields JCB:

  • Access – you can request access to your personal information and further details about how your personal information is handled by Greenshields JCB. You can also request access to a receive a copy (in a structured, commonly used and machine readable format) of your personal information.
  • Object – you have the right to object to our processing of your personal information for direct marketing purposes.
  • Rectification – you can request rectification of any incorrect personal data held about you.
  • Erasure – you can request erasure of any personal data where the processing is based on explicit consent.

You have a right at any time to opt-out or withdraw consent of receiving marketing from us and/or to amend the delivery method we use. We will only use your personal information to send you marketing messages where we have your consent to market to you.  In some cases we may market to you by electronic means (e.g. by email or text) where we have provided you with goods and services and would like to give you information about similar goods and services on the basis that we have a legitimate interest to market such goods and services to you where we think you would be interested in hearing about them. We will not do this if you have asked not to be contacted, e.g. where you have opted out of marketing.

To manage your rights and delivery preferences please follow the instructions in our marketing communications, enquiry forms or write to us at:

Post: Marketing Department, Greenshields JCB, Gravel Hill Road, Farnham, Surrey GU10 4LG

Email: campaigns@gjcb.co.uk

You can also opt-out from us passing your information to the other businesses listed above.

You can exercise any of these rights at any time by contacting us contacting us using the contact details provided above.

If you are concerned or have questions about how Greenshields JCB handles your personal data please contact us and we will do our best to assist you. Please note that you have the right to lodge a complaint with the UK Information Commissioner’s Office (or any other appropriate supervisory authority), which may be accessed through the following link https://ico.org.uk/concerns/ .

Changes to our Privacy Policy

Greenshields JCB reserves the right to revise this privacy policy or any part of it from time to time. Please check back frequently to see any updates or changes to our privacy policy.

Terms of Web Use